The Gucci family considers the House of Gucci film an insult

House of Gucci is back in the spotlight, this time because of the strong protests that were raised for the film by Ridley Scott. The heirs of Aldo Guc

House of Gucci is back in the spotlight, this time because of the strong protests that were raised for the film by Ridley Scott. The heirs of Aldo Gucci—chairman of this famous fashion house from 1953-1986—did not accept some things in the film.

Reporting from Variety, Tuesday (11/30/2021), the first thing that was questioned was the depiction of Aldo Gucci, played by veteran actor Al Pacino.

"The film's production team did not bother to consult with the heirs before describing Aldo Gucci—the president of the company for 30 years—and members of the Gucci family as delinquents who don't care and are insensitive to the world around them," the statement read. family, the Italian media first revealed.

Considered Insulting

In addition, the tone and attitude of the protagonist in the film to events that occur in the real world are said to be different from the original.

"This is extremely painful from a human point of view, and an insult to what this brand has built up to now," the family said.

Inclusive Company

They also do not accept what the players say, that this film presents a victim who is trying to survive in the world of men who believe in the domination and superiority of the adam. This assumption was rejected outright.

It was stated that during the 70 years Gucci was founded as a family company, this business was claimed to be inclusive. In the 1980s, which is the setting of this film, it is said that there were many women who held important positions at Gucci, whether they were family members or not.

Some hold the positions of President of Gucci America, Head of Global PR and Communications, and others.

Protecting Image and Dignity

"Gucci is a family that lives by honoring the work of their ancestors, and the memory of them does not deserve to be disturbed by the unjust and unfair display of its protagonists... Members of the Gucci family have the right to take action to protect their name, image and dignity and those of those who they love," they concluded.

Apart from that, no legal action has been taken by the Gucci family against the production team and studio.

The True Story of the Gucci Family

House of Gucci is based on the true story of socialite Patrizia Reggiani (Lady Gaga) who was sentenced to prison for nearly two decades. The reason, he hired a hitman to kill the life of her husband, Maurizio Gucci (Adam Driver), who is the nephew of Aldo Gucci (Al Pacino).

The film also dives into Gucci's fashion business, and the intrigues within it. The film, which premiered in the US on November 24, 2021, also stars Jared Leto, Jeremy Irons, and Salma Hayek.